Local Inventory Ads are a simple way to grow your local awareness and footfall. They provide an easier way for local shoppers to see that what they want is actually stocked nearby directly in Google.
When a shopper near your store searches for an item in Google that you stock, your product has the opportunity to show up near the top of the results. The product can appear in a few different ways, but always shows your store name and how far the shopper is from you, helping them see just how easy it is to buy nearby.
What a shopper sees after clicking on a product
Clicking on the ad takes them directly to your Google Store Front, where they can find out more about the product, see your business on a map or give you a call. It makes it super easy for them to take action and visit your store.
What you need to do
You can activate Local Inventory Ads with NearSt Plus in just a few clicks, all for less than the price of a cup of coffee each day.
To switch on NearSt PLUS head to your MyShop page, click on the ‘PLUS plans’ tab on the left and set your daily budget. NearSt PLUS runs weekly, so any changes will come into effect from the following Monday.
Our team then manages everything for you in Google, ensuring your products are targeted at the right customers nearby.
Read our short guide about activating Local Inventory Ads.